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Six Reasons Executives Should Pay Attention To The User Experience

Executives are responsible for setting the direction their firm will take and steering their teams towards it. As an executive you focus on strategy. You’re not deep in the weeds worrying about the...

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Infographic: Why Startups Should Care About UX

This infographic was born from the blog post Hey App Startup! You NEED UX In Your Life. If you’re an app startup and/or aspiring unicorn there are literally thousands of articles to help you. User...

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User Research as Strategic Partner: De-Risking Decisions

User research, when done at the right time, can dramatically reduce risk when making strategic decisions. User research is a type of research focused on user needs, behaviours, and motivations. It’s...

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Infographic: Executives Should Care About UX

Sources Customer Satisfaction: 89% of companies plan to compete on the basis of customer experience. Market Share: Design driven companies outperform the S&P by 228% over 10 years. Operating...

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Look Before You Leap: Product Market Fit Validated Faster and Cheaper

Product market fit is typically found though the use of an MVP (minimum Viable Product). In my opinion the traditional MVP model takes too long and it too costly for what you’re getting. Rapid...

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Guerrilla User Research in Five Steps

Some research is better than no research, but when you’ve got very little time and a tight budget what do you do? User research gives us the opportunity to inform our designs with the reality in which...

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[Infographic] Look Before You Leap: Validating Product Market Fit Faster and...

Product Market Fit is typically found through the use of an MVP. The traditional MVP model takes too long and is too costly for what you're getting. Rapid prototyping is a method of conceptualizing,...

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Usability for Conversion: Stop Using Fads, Start Using Data [Guest Post]

By Joel Lopez [Guest Contributor] When it comes to creating and designing a product, we are looking for the best solution to ensure we meet our goal. Ultimately, our goal will always be to convince...

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Deciphering Designers

When you meet a designer, chances are they won’t specify right away which type of designer they are. There are plenty of design specialties, but usually people immediately think designer = graphic...

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To Heuristic or Not To Heuristic… That’s The Question

You’ve got a prototype for a product that you think is stellar. You’ve interviewed some users, mocked up a design, and you think you’re ready to start building it. You’re confident your design will...

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