Six Reasons Executives Should Pay Attention To The User Experience
Executives are responsible for setting the direction their firm will take and steering their teams towards it. As an executive you focus on strategy. You’re not deep in the weeds worrying about the...
View ArticleInfographic: Why Startups Should Care About UX
This infographic was born from the blog post Hey App Startup! You NEED UX In Your Life. If you’re an app startup and/or aspiring unicorn there are literally thousands of articles to help you. User...
View ArticleUser Research as Strategic Partner: De-Risking Decisions
User research, when done at the right time, can dramatically reduce risk when making strategic decisions. User research is a type of research focused on user needs, behaviours, and motivations. It’s...
View ArticleInfographic: Executives Should Care About UX
Sources Customer Satisfaction: 89% of companies plan to compete on the basis of customer experience. Market Share: Design driven companies outperform the S&P by 228% over 10 years. Operating...
View ArticleLook Before You Leap: Product Market Fit Validated Faster and Cheaper
Product market fit is typically found though the use of an MVP (minimum Viable Product). In my opinion the traditional MVP model takes too long and it too costly for what you’re getting. Rapid...
View ArticleGuerrilla User Research in Five Steps
Some research is better than no research, but when you’ve got very little time and a tight budget what do you do? User research gives us the opportunity to inform our designs with the reality in which...
View Article[Infographic] Look Before You Leap: Validating Product Market Fit Faster and...
Product Market Fit is typically found through the use of an MVP. The traditional MVP model takes too long and is too costly for what you're getting. Rapid prototyping is a method of conceptualizing,...
View ArticleUsability for Conversion: Stop Using Fads, Start Using Data [Guest Post]
By Joel Lopez [Guest Contributor] When it comes to creating and designing a product, we are looking for the best solution to ensure we meet our goal. Ultimately, our goal will always be to convince...
View ArticleDeciphering Designers
When you meet a designer, chances are they won’t specify right away which type of designer they are. There are plenty of design specialties, but usually people immediately think designer = graphic...
View ArticleTo Heuristic or Not To Heuristic… That’s The Question
You’ve got a prototype for a product that you think is stellar. You’ve interviewed some users, mocked up a design, and you think you’re ready to start building it. You’re confident your design will...
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